Here's WHAT this is all about. For over 30 years DAN KENNEDY has been dedicated to helping ambitious entrepreneurs' use smart direct marketing to transform their businesses in ways that provide far, far greater profits... create wealth... .create personal freedom and security... and lead to expansive opportunity.

According to Entrepreneur Magazine, Dan has at least 101 money-making ideas for ANY business-owner and (at least for now), I've convinced Dan to release BOTH his "Insider Secrets" to Marketing AND his "Insider Secrets" to Direct Marketing in a NEW information-packed product called Dan Kennedy's Little Known Psychological Secrets of Jumbo Results Marketing. It's only $197 and that doesn't even include the $613.91 FREE BONUS I'll reveal shortly.

Here's your chance capitalize on over 30 years of hands-on, time-tested, proven-to-work-now, real-life business experience from one of the world's most sought after and highly compensated marketing strategists. There's a waiting list of business owners lined up and ready to pay Dan NO LESS THAN $12,500.00 for a single day of consulting so you can see what a bargain this is at a tiny fraction of Dan's normal daily consulting fee. After three-plus decades of successfully solving virtually EVERY conceivable advertising, marketing, and sales problem, Dan can show you...

... How to Solve ALL Your Advertising, Marketing, & Sales Problems Once and for ALL!

Dan Kennedy's Little Known Psychological Secrets of Jumbo Results Marketing is like two products for the price of one. First you'll get 4 information-packed CDs where Dan shares his 'Insider Secrets' of Marketing. You'll also get another 4 CD set in which Dan spill his guts about the 'Insider Secrets' of Direct Marketing. In addition to these 8 CDs crammed with useful, actionable information, you'll get the transcripts so you can follow along and take notes.

Here's what Dan reveals in the FOUR 'Insider Secrets' of Marketing CDs:

CD#1: How to INCREASE Sales 100% to 1000% WITHOUT Increasing Advertising Expenditures by Even $1

'Word of mouth' advertising is the MOST powerful, effective type of marketing there is. And it's the ONLY kind that can't be bought by the page or by the minute. It has to be created stimulated, and nurtured with truly creative techniques. This CD covers:

• The Single Basic 'Secret' to stimulating a high rate of word of mouth advertising (this strategy could mean so much repeat business that you could STOP advertising ... HOW much money would that save you?)
• The 'Hidden Goldmine' that most businesses miss here is that customers or clients who refer will refer again given the proper motivation... and in this CD Dan reveals the simplest way to provide that motivation. (Do this and your cash register will ring practically non-stop)
• What should be done IMMEDIATELY after someone refers and what should be done soon after the referral (get this right and be prepared for an avalanche of referral business regardless of the state of the economy)
• The 'Second Party Gift Certificate' idea that stimulates referrals faster than politicians tell lies
• A 'little-known' twist to word of mouth advertising that EXPLODES referrals ... (combining these two types of advertising creates a powerful customer attraction magnet)
• HOW to utilize the influence of your present customers to attract additional customers FASTER than Microsoft attracts computer geeks

CD#2: Why & How to Use DIRECT-MAIL and Compelling Copy to Efficiently Build ANY Business

Direct mail gives you tremendous control over the sales process. Direct mail marketing can be done cost effectively in relatively small quantities. YOU control who gets your advertising and who does not. You can control to a great degree WHEN they get it. You can test and evaluate a promotion very inexpensively before committing to a big budget. On this CD, Dan covers direct mail marketing in detail including:

• The MOST commonly used (AND least expensive) direct mail format for small businesses (If you haven't at least tested this direct mail format you're probably flushing advertising dollars down the toilet)
• PLUS another more complex, sophisticated, direct mail piece (and WHY this type increases the odds of catching the reader's interest)
• The real 'Secret' to success in direct mail that typically DOUBLES response rates (that means twice as many sales with NO increase in your advertising budget)
• 14 Quick Tips for Quickly Creating Advertising Copy that Attracts More Eyeballs than a Hooter's waitress on 10 cent wing night (don't even think about sending a direct marketing piece without referring to this 'Master Practitioners' List)
• The TWO main reasons you should develop the ability to write good advertising copy PLUS specific ideas and guidelines that will have you quickly writing effective advertising copy that would make DAN KENNEDY himself raise his eyebrows and take notice.
• The FIVE elements of EFFECTIVE direct response ads (if your ad is missing ANY of these elements, it's NOT a direct response ad and you're wasting time, money, and effort)

CD#3:7 Proven, Reliable Marketing Wizardry Strategies

On this CD, we'll run through a little checklist of consistently successful marketing strategies that apply to virtually ANY business. These SEVEN strategies can help you stimulate NEW business, INCREASE business from existing customers and build repeat business. Here's what's covered:

• Marketing Wizardry Strategy #1: A technique for capturing MORE repeat business from your current customers PLUS a 'trick' that Dramatically INCREASES the effectiveness of this strategy.
• Marketing Wizardry Strategy #2: Discounting. This is a common strategy but many businesses make a HUGE mistake when putting it into practice (the automobile industry screwed this up so badly that now every consumer laughs at the sticker price... are you 'shooting yourself in the foot' too?) PLUS 5 logical and compelling reasons for offering discounts proven to INCREASE your bank balance.
• Marketing Wizardry Strategy #3: An extremely EFFECTIVE marketing strategy suitable for many different types of business and a NEW twist on this strategy that EXPLODES the sales of business products and services.
• Marketing Wizardry Strategy #4: A simple strategy GUARANTEED to increase the average transaction size of ANY business (EVERY business interested in making MORE money should IMMEDIATELY implement this strategy in some form or fashion)
• Marketing Wizardry Strategy #5: A POWERFUL strategy small businesses can use to raise operating capital from customers... AND encourage repeat business from current customers.
• Marketing Wizardry Strategy #6: A brain-dead simple strategy for INCREASING sales, implementing PRICE increases with LESS resistance, and REDUCING collection problems in one fell swoop.
• Marketing Wizardry Strategy #7: The single MOST effective marketing strategy ANY business can use to build customer loyalty, retain customers, and stimulate MORE frequent purchasing by existing customers. (This strategy is extremely powerful and it's also cost-effective.)

CD#4: How to Identify Hidden Business Opportunities in Your Present Business

This CD could just as easily have been titled 'How to Be Your Own Consultant'. It's very tough to be objective and analytical about your own business. It's very easy to be that way with someone else's business and that's the basis of consulting. However, there are certain suggestions that can enable you to spot some great opportunities in your own business without the aid and the expense of an outside independent consultant. Opportunities such as:

• THREE places to find the 'hidden' product or marketing breakthrough that exists in most businesses (PLUS real life examples of businesses that found these breakthrough ideas)
• The blindly accepted Time Management Principle that will kill you if you're not careful (doing the EXACT opposite can kick your business into high gear and keep it there)
• FOUR simple, time-tested, Profit Management Strategies proven to quickly improve profits (as a consultant Dan finds all sorts of people in all types of businesses who are not MAXIMIZING PROFITS... Here are four ways to fix that problem once and for all)
• The Laziest (and Riskiest) Marketing Advantage (and WHY business built on this advantage are built to fail.) History has repeatedly proven this truth. Are you making this common and potentially fatal mistake?
• The single 'brain-dead-simple' (but often overlooked) strategy that could IMMEDIATELY increase the profits of most businesses (this is the FIRST thing most of Dan's clients do)
• A CRITICAL Profit-Improvement Strategy learned from the mail order business (PLUS a simple tactic that can be quickly implemented with NO cost that will INSTANTLY boost profits)
• EFFECTIVE marketing strategies for improving CASH Flow (preserving rapport with a client or customer who can't or won't pay is of little value... getting them to pay is of great value)

And there's MORE, on the next FOUR CDs Dan shares his insights on the profitable use of Direct Marketing. For centuries, savvy direct marketers have thrived in ANY economy (even recessions) so a solid understanding of direct marketing is vital - especially for small business owners who want to squash their competition and relieve 'business headaches' for good. Far too many marketers are playing 'blind darts' slinging institutional or brand advertising at a target they haven't clearly defined. But consider this:

'Blind darts' is a dangerous game to play when your business is at stake because there is NO specific target. You can keep shooting arrows 'til the end of time but if you're not aiming for a specific target, how do you know when (or even if) you ever hit it?

And not to 'pour salt on your wound,' but with no way to measure your results, how do you know if you're even getting closer to this 'phantom target?' To be blunt, you don't. And that's the PROBLEM with this approach. This is the type of dumb marketing advertising agencies and consultants love to sell to big businesses like Goodyear (with the blimp), McDonald's (with the clown), and many others.

Corporate behemoths with big blimps and cute clowns have the deep pockets to get away with this type of dumb marketing. Most small businesses do not. Yet year after year small businesses inexplicably and stupidly waste outrageous sums of money on these non-measurable marketing options. For most businesses, small or large, direct marketing consistently delivers the best results for dollars spent.

Here's what you'll discover on the...

...FOUR 'Insider Secrets' to Direct Marketing CDs:

CD#1: Crash-Course in Critical 'Magnetic Marketing' Success Strategies

This CD lays the foundation for many of the most important ideas, strategies, terms, and methods you can apply immediately to increase profits including:

• 'Magnetic Marketing' Success Strategy #1: How NOT advertising your product, service, or business actually INCREASES response, leads, sales, and INCOME (This strategy actually generates MORE well-qualified prospects into your marketing funnel. It's like shooting fish in a barrel.)
• 'Magnetic Marketing' Success Strategy #2: How to strategically invest most of your time and money in talking ONLY to those people who have identified themselves as most likely to respond favorably to your offer. (Narrowing your focus to just these High-Probability Prospects as soon as possible saves Time, MONEY, hassle, and frustration... and INCREASES your closing ratio)
• 'Magnetic Marketing' Success Strategy #3: The ONE Single Most Important Selling Tool absolutely required to stand out from the clutter of 'marketing noise' in a positive way. (If you don't have one of these, you're just another fish in the pond... and you might be about to drown your business if you don't start searching and brainstorming IMMEDIATELY.)
• 'Magnetic Marketing' Success Strategy #4: WHERE to find 'Breakthrough Ideas' for EXPLODING your business and income. Doing the 'routine' better will only result in Incremental Improvement. Truly 'breakthrough' ideas are EASY to find... when Dan tells you where to look.
• 'Magnetic Marketing' Success Strategy #5: The small paradigm shift that makes all the difference in the world (Hint: It refocuses you on the single most important and most financially rewarding aspect of business and puts you on the FASTEST path to the very highest earnings in your field)

And several MORE 'Magnetic Marketing' Success Strategies...

CD#2: How to Become a Tough-Minded Advertiser

Dan is a strong and enthusiastic advocate of direct marketing. For most businesses, small or large, direct marketing consistently delivers the best results per marketing dollar invested. This CD explains the advantages of direct marketing versus other types of advertising. You'll learn:

• The 'Dirty Little Secrets' the advertising business hopes you NEVER find out (straight from the horses mouth: an insider and former ad agency owner)
• The toughest question that MUST be asked about ALL your marketing (if you're not asking this question, you're flushing money down the toilet)
• The MOST valuable asset in your business (The majority of business owners don't even consider this asset. You should be taking advantage of this 'MONEY Tree.')
• HOW to command the same type of position in the minds of your customers, clients, and prospects in your marketplace as McDonald's using the 'Top of Consciousness' Principle to cut through the marketing clutter (You'll also build customer loyalty... long-term customers are MUCH more valuable to your business than 'price shoppers' who come and go)
• HOW to motivate customers to purchase slow moving items in your stores, come to your restaurant at slow times, stay in your hotels during the off season, etc. (In other words, HOW To Stimulate Business Whenever You Need To... Seasonal slumps occur largely because business owners accept them... you don't have to make the same mistake)

CD#3: How to Create COMPELLING OFFERS & How to Assemble Successful Direct-Mail "Packages"

The offer is the heart of any direct mail campaign, or for that matter any direct response advertisement or other direct marketing effort. On this CD Dan shows you how to develop a winning offer. You'll discover:

• The real 'secret' to creating a successful offer (starting before you've done this is a death wish)
• How the MOST successful direct marketing pros go about creating NEW products and offers (Hint: It's EXACTLY the opposite of the way most marketers do it)
• HOW to tailor offers for specific markets (including specific examples)
• SEVEN Quick Tips proven to INCREASE the response to your offer
• FIVE 'Idea Starters', a quick list of possible offers for several different types of businesses including insurance, real estate, automobile dealers, clothing stores, and furniture stores.
• SIX low cost ways to INCREASE the effectiveness of 'Reinforcement Advertising'
• Time tested almost universally EFFECTIVE direct mail formats

CD#4: Pro Secrets for Sales Letters, Brochures, Response Devices and Super-Strategy: How to Double Your Customer Base Almost Overnight

Probably the most difficult aspect of direct mail marketing to teach is the actual structure of the mailing piece. The reason it's difficult is that direct mail is still NOT an exact science. Over the years, many things have been learned through extensive scientific testing and statistical analysis but much of the success of a promotion still relies on intuition and knowledge. That's why professional direct mail copywriters with good track records can command such extraordinary fees.

Dan will be the first to tell you that he can't teach you how to be certain of putting together a successful direct mail piece, but he can tell you how to tremendously reduce the likelihood of creating an unsuccessful one which could save you a ton of money in wasted advertising spending and that's what this CD is all about. We'll cover:

• The 'secret' to making direct mail work (this 'secret' INCREASES your chances of success regardless of the prospect's behavior)
• The function of the opening of your direct mail piece (if it doesn't do at least one of these THREE things, you're in trouble)
• A little 'trick' you can use to IMPROVE the readability of copy and keep the reader moving through the copy (this 'trick' greatly increases the appeal of your marketing piece)
• The MOST important thing to remember about the close or call to action
• A brain dead simple idea that can inexpensively DOUBLE your business within 30 days
• The FOUR Basic Fundamentals that give direct marketing its power (forgetting any one of these and your marketing will be as useless as a chair with 3 legs)
• The most EFFECTIVE offer for attracting attention, creating interest, and enticing prospects to give your product or service a try

So there you have it...a taste of the 'Insider Secrets' you'll discover on these information-packed CDs. You'll find MORE than enough to apply directly, immediately, and profitably. This is a no-brainer decision considering...

...The Price is NOT an Issue

As I said before, there's a line of business owners a mile long waiting to cheerfully pay Dan no less than $12,500.00 for a ONE day consultation. When you invest TODAY, you'll get an enormous 98.4% DISCOUNT off that figure and you'll get the use these 'Insider Marketing Secrets' forever.

How many sales will it take to recoup your $197? One? Two? If it's more than THREE, you REALLY need these CDs and transcripts. You'd blow more than $197 on your next direct marketing campaign (a lot MORE than $197) if you don't apply these 'Insider Secrets'. And the worst part is you'll squander your money again and again with each succeeding direct marketing campaign. Can you really afford to repeat the same stupid mistakes? Can you really afford NOT to add these 'Insider Secrets' to your marketing toolbox?

Here's a serious, point-blank question for you to consider:

Will 'Business as Usual' Get You Where You Want to Be in the Next Week, Month, or Year?

The marketing 'noise' in today's busy world is deafening. It's getting increasingly MORE difficult to keep the attention of your current customers, let alone grab the attention of prospects you can convert into NEW customers. And as if that isn't enough, there is all the direct competition in your particular field, competitors who grow more sophisticated and aggressive by the minute not only competing for NEW customers but also attempting to take away YOUR present customers. What are going to do about it?

It's human nature to resist change. It's also spectacularly unproductive. Where would we be today if our forefathers had stubbornly insisted on doing things 'the old-fashioned way'? We'd be lighting our offices and stores with bigger candles and pooper-scoopering up after faster horses. We'd be ankle deep in the creek drying our clothes on the rocks and listening to our favorite programs on the big radio in the middle of the living room.

Where will 'business as usual' get you in the next week, month, or year? If you make the unfortunate decision to turn a blind-eye to the 'Insider Marketing Secrets' of a man who's responsible for the rapid success of countless from-scratch millionaires and has literally guided hundreds of start-ups to MULTI-MILLION DOLLAR annual sales.

If you choose to ignore this fantastic opportunity to give yourself the ULTIMATE competitive edge of going completely outside the box and bringing back innovative, and more importantly, proven marketing strategies, what will you do?

Think about it. Firestone accepted the status quo. American Motors stubbornly resisted change. And so did Pan Am. Where are they now? Gone. The businesses as we knew them no longer exist. They either went bankrupt or struggled to compete in the CONSTANTLY changing business landscape and were sold for pennies on the dollar. Is that the future you want for YOUR business?

Winter coats may sell well in January, but you'll go broke trying to sell them in July. Just like the seasons, the business landscape will change whether you like it or not and the businesses that will not only survive but thrive are the ones smart and nimble enough to take advantage of the opportunities that exist for ANY business under ANY economic circumstances.

Are you going to stubbornly resist change and accept the status quo? Are you willing to accept the consequences of your indecision? Of your unwillingness to make a small investment in your business? Will your business go belly up figuratively trying to sell winter coats in July? I trust you're smart enough not to squander this opportunity.

I can promise you this. It doesn't matter whether you are a sales person, a small business owner, or a corporate executive. It doesn't matter whether you sell to businesses or consumers. If you'll thoroughly study and consider the information and ideas presented in this program and take appropriate follow-up actions to switch the emphasis of your marketing into methods that bring direct response and are results measurable, You Will IMPROVE the PROFIT of your business... GUARANTEED!

Here's How to Put Dan Kennedy's 'Insider Marketing Secrets' to Work for You...

Only $197 During this Introductory Special Opportunity...

Remember, I've removed ALL the risk. You have absolutely NOTHING to lose and a thriving business and peace of mind to gain. To put these MoneyMaking 'Insider Marketing Strategies' to work for YOUR business, go ahead and fax back the enclosed Response Form today.

Dedicated to Multiplying Your Income,

Bill Glazer, President
Glazer-Kennedy Insider's Circle

P.S. Have you ever wondered WHY some small business owners, sales professionals, ONLINE marketers, & entrepreneurs almost ALWAYS make money hand over fist in ANY economy while others struggle to make ends meet? If you answered 'YES,' here's the answer you've been looking for. It's simple when you follow Dan Kennedy's Little Known Psychological Secrets of Jumbo Results Marketing

Dan has finally synthesized his 30+ years of hands-on, in-the-trenches, experience solving just about every Marketing Problem you could imagine into TWO 4-CD Collections. The first 4 CDs cover the 'Insider Secrets' of Marketing. In the next 4 CDs, Dan reveals his 'Insider Secrets' to Direct Marketing... the specific kind of marketing that consistently delivers the BEST return per dollar invested and the same kind of marketing Dan and his clients have used to build MULTI-MILLION DOLLAR business with startling regularity. WHO better to learn from than the man many consider the world's leading practitioner of direct marketing?

You'll get it all for $197 and that doesn't even include the $633.91 FREE Bonus detailed in P.S. #3.

P.S. #2 The good news is that many of these 'Insider Marketing Secrets' save you time, make you MORE productive, and make it easier to win in business. And, should there be economic downturn, you will be much better equipped to thrive and grow and prosper (even while others around you cry in their soup) with these POWERFUL Marketing Tools and Tactics.

One of the most famous self-made, from-scratch BILLIONAIRES who started and built his sales enterprise during the great Depression, W. Clement Stone, said that THE biggest difference between highly successful and wealthy entrepreneurs and all others is saying "NOW" and "YES", or whimpering "Later," "Someday." Another friend of mine says "Procrastination is the language of the poor."

P.S. #3 When you invest in Dan Kennedy's Little Known Psychological Secrets of Jumbo Results Marketing, as a BONUS, I'm prepared to give you $633.91 of Dan Kennedy's BEST Money-Making and Marketing Information. As tens of thousands of members can attest, Glazer-Kennedy Insider Circle™ is THE place where entrepreneurs seeking fast and dramatic growth and greater control, independence, and security come together.

Here's WHAT you'll get:

To get you off to a FAST start, we'll give you INSTANT access to 3 Glazer-Kennedy University Webinars, a $387 value.

In Webinar #1, Dan will personally reveal
"The 10 'BIG Breakthroughs' in Business Life" including:

• HOW to avoid once and for all being an 'Advertising Victim'. You'll find out the only kind of marketing you need to do and WHY you'll want to avoid every other kind like the plague
• WHERE to find the 'Hidden Goldmine' in any Business and HOW to capitalize on it. (Hint: Your competition has no idea about this and you should keep it a secret.)
• And much MORE...

Webinar #2 covers "The ESSENTIALS to Writing Million Dollar Ads & Sales Letters BOTH ONLINE & Offline", presented by me, BILL GLAZER, the leading Online and Offline Outrageously Effective Advertising Expert. I'll cover:

• The key elements that determine the success of your website. (If you're using the same strategies ONLINE and offline, you're missing the boat! ONLINE Marketing is a different game)
• The BEST ways to create urgency and inspire IMMEDIATE response. This is what we call the 'red zone.' Just like in football, there is NO value in moving the ball down the field if you don't score
• And plenty MORE...

Finally, Webinar #3 features Peak Productivity Expert LEE MILTEER. Lee covers 'The ESSENTIALS of Productivity and Implementation for Entrepreneurs'. You'll learn:

• The importance of Time Integrity and living life on your own terms as an entrepreneur
• And the BIGGEE... HOW to stop talking and planning your dreams and start implementing them into reality

Next, you'll receive TWO MONTHS 'FREE TRIAL' Gold-Level MEMBERSHIP in Glazer-Kennedy Insider's Circle™, featuring...

• THE NO B.S. MARKETING LETTER arriving each month, a fast-paced seminar in every issue... . Dan's new examples, reports, experiences, opinions... .timely marketing tips... insider looks at what's working for Members in their businesses... and much MORE. This is THE most popular paid-subscription newsletter on direct marketing for all businesses in the world.
• MARKETING GOLD AUDIO CD arriving each month, with leading experts, entrepreneurs and super-successful Members sharing "best strategies" in exclusive interviews.
• FULL ACCESS TO GOLD MEMBERS' ONLINE RESOURCES including archives, ONLINE community and online tutorial for new Members.

You'll also receive the NEW Member No BS Income Explosion Guide and CD worth $29.97. - an illustrated, easy-to-understand "Master Plan" for going from "geez, what are Dan & Bill talking about?" to full familiarity with the language, concepts and strategies of 'our' kind of marketing as well as our broader approach to entrepreneurial success.

Next, you'll receive the Income Explosion FAST START Tele-Seminar with me, Dan Kennedy, and Lee Milteer. You'll hear a dynamic discussion of key advertising, marketing, promotion, entrepreneurial, and Phenomenon strategies from three master practitioners... and we'll also answer the most frequently asked questions about these strategies. This is a $97 value.

And that's not all. You'll also get these EXCLUSIVE "Members-Only" perks:

• Special FREE Gold Member Call-In times
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• Discounts of at least 30% to future Glazer-Kennedy National Events & Seminars
• And the weekly "Success Marketing Strategies" ONLINE course.

This is a real $633.91 value and truly some of Dan's BEST Money-Making and Marketing Information. If you are happy and pleased and proud of your present INCOME, autonomy and independence, your productivity, and the SPEED at which you achieve goals, this probably isn't for you.

But if you're NOT satisfied with your current levels of income, autonomy, and productivity and you're serious about experiencing fast and dramatic growth and greater control, independence, and security as many of our members do, you're in the right place and I strongly recommend you take advantage of this opportunity TODAY.